Why Printed Marketing Remains Vital for Tourism
Welshpool Printing Group specialise in working with the tourism and hospitality sector to create quality, printed marketing materials.
We have years of experience printing a whole range of marketing options that can grab the attention you want.
Printed marketing is still the most favourably received marketing to consumers.
Royal Mail commissioned research which showed that mail has a power impact on retaining information – 49% more effective than email and 35% stronger than social media advertising.
It is obviously important to promote your business online, both on websites and social media, but this should not mean excluding printed marketing.
Many businesses miss out on the opportunity to gain more clients through effective printed marketing. Here, we want to show you the best and most cost-effective forms of print marketing that can help promote your business.
Our Top 5 Printed Marketing Tools
With our experience in printing for the tourism and hospitality sector, we have come up with our top 5 printed marketing items that every business in the tourism and hospitality sector should have.
Business cards
Effective business cards are an essential tool for all businesses in the travel and tourism industry. They are extremely versatile and cost-effective. These can be a simple, single-sided card or a double-sided with extra information on the reverse or you can look at more luxurious options, with gold embossing and rounded corners.
Postcards
A basic postcard is our most cost effective direct marketing option especially when combined with direct mail. With no need for further packaging, a printed postcard with a special offer or a call to action is a simple and effective way of communication and reaching new customers.
Leaflets and brochures
There’s no better way to provide an engaging overview of your attraction or the services you offer. With a multitude of different sizes, fold options and paper choices, you can make your leaflets and brochures as individual as your business.
Pop Up & PVC banners
Promotional banners are a great way to get your attraction noticed. Whether placing PVC banners in highly congested areas where your target audience is likely to pass or having a pop-up banner at entrances. WPG offer a huge selection of banners to suit your budget, talk to the team about the best option for the use you have in mind.
Signage & Flags
Quality signage is a must for any tourist attraction. Your signage reflects the quality of your business, having clear and noticeable signage can make an attraction stand out plus the addition of feather flags catches the eye perfectly from a distance. Directional signage is also very important for any attraction and is required in many instances.
Not Just 5 Printed Marketing Tools!
There are so many more items that we print that are also very important to tourism and hospitality businesses, including Menus, Newsletters, folders, letterheadings etc. In fact, so many that we don’t even list everything we print as the list is continually growing! But you will find a large selection CLICK HERE
Plus we also supply PERSONALISED CLOTHING and PROMOTIONAL PRODUCTS
Every business is individual and we will work with you to discover what print will suit your business best!
WPG – Working with Tourism
We offer high-quality print, ensuring sharp imagery, bold colours and clear text to show your business in the best possible light.
We are passionate about the quality of the products we provide and like to work closely with our customers to ensure we understand your expectations on an ongoing basis.
Bedroom Browser Insert Printing at WPG
MWT create an attractive A4 spiral-bound booklet every year called the Bedroom Browser. This useful book contains information on all the different local attractions with a map to guide visitors to their locations.
Mid Wales Tourism then distributes the completed books to holiday accommodation providers throughout Powys, Ceredigion & Southern Snowdonia in time for the Easter Bank Holidays.
Bedroom browser insert printing at WPG!
Getting your business in front of staying visitors has never been easier! With the Bedroom Browser, you can target staying visitors directly!
Each provider will receive one copy for each letting bedroom/unit.
