What’s the difference between leaflets and flyers?
Our customers often ask “what is the difference between leaflets and flyers”
The main difference between printed leaflets and flyers is that flyers do not have a fold whereas a leaflet does.
Here’s more about each option
Leaflets
Printed leaflets are perfect when you want to include more information than on a flyer. With so many different sizes and fold options, you can really let your creativity go wild. From a single A4 to A5 fold to a multi-folded A3 sheet, leaflets are perfect for explaining about your business or group and especially great for tourist attractions.

Leaflets are often used time and again by the end user, especially when they contain maps or menus. You can also add a laminated finish to give your leaflets that extra resilience for longer lasting use.
Affordable and Eye Catching
Leaflets may not be quite as affordable as flyers but they are still a very cost effective choice to market your event or business. The choice of materials, sizes, folds and finishes is huge. WPG can help you choose the perfect leaflet to suit your budget
Leaflet Distribution
Leaflets can be distributed in many ways. From displaying in your own premises, giving out at stands or displaying with a specialist leaflet display for tourist attractions. We can also help you with mailing out your leaflets using our in house direct mail service.
Leaflet Uses
There are so many different uses for leaflets. They are perfect for tourist attractions and guides, useful as menus and product pricelists and are often used to introduce new customers to the details of a business.
Flyers
Printed flyers are perfect to get your business or event noticed and can be distributed in several ways including handouts. They can be a simple design that customers can read quickly and easily or they can be full colour eye catching design.

Flyers can be printed single colour or in full colour and can be single or double sided. Designs can also have perforations or scissor artwork for use as a coupon for a discount promotion plus can have a QR code printed on them to direct people to a website page.
Affordable Printed Marketing
Flyers can be one of the most cost-effective methods of printed marketing and are suitable for a whole host of businesses or events. The choice of paper for flyers is huge including a matt or glossy finish plus recycled options.
Flyer Distribution
Flyers are one of the easiest ways of directly spreading the word about an event or business. They can be handed out, mailed out, used as small posters or displayed in a leaflet dispenser.
Flyer Uses
Whether you are announcing a grand opening, advertising a music festival or promoting a new product. Flyers help spread the word at an affordable price.
Flyers can be printed by WPG on a quick turnaround basis. Quantities can vary from short or long runs and are perfect for time-sensitive sales promotions or to promote an event.
Your Choice?
Whichever you choose, both leaflets and flyers can be printed in a range of sizes and quantities to suit your business needs and budget . . .
. . . . or you could choose to go for a brochure . . . but that’s another thing 😉
We accept print ready files or offer a design service.







